In a groundbreaking grassroots initiative, Sheikhgund, a small village in south Kashmir’s Shangus area, has banned the sale and use of tobacco products, marking a significant step toward a healthier future. Located 14.5 kilometers from Anantnag, this village surrounded by lush apple orchards is leading by example in promoting public health.
The Initiative
The campaign began earlier this year with a pledge taken by residents at the local mosque to combat tobacco use. As part of the agreement, all shops in Sheikhgund stopped selling tobacco products, and the community rallied to support smokers in quitting.
Placards and banners throughout the village now boldly declare:
- “No to Smoking”
- “No to Tobacco”
- “Sheikhgund: A Tobacco-Free Zone”
Community Effort and Leadership
The campaign gained momentum under the leadership of 30-year-old activist Jafar Salam, with significant support from the local mosque. “The mosque reminded us of our ethical and spiritual responsibilities,” Salam stated. Community elder Abdul Rashid Mir added, “It was a collective decision, and the commitment from our shopkeepers has been remarkable.”
Former tobacco seller Ali Mohammad, a retired teacher, highlighted his transformation: “Selling tobacco seemed like business, but I realized it was harmful and against our values. Now, I proudly refuse to stock such products.”
Women’s Role
Women have been at the forefront of this movement. Nusrat Jan, a postgraduate student, emphasized the broader impact of tobacco on families. “This isn’t just about health; it’s about protecting our future,” she said. Women in Sheikhgund have organized awareness campaigns and addressed school gatherings to educate the youth about the dangers of tobacco.
A Growing Concern in Kashmir
Tobacco use in Jammu and Kashmir is significantly higher than the national average, with nearly 30% of adults using some form of tobacco. Youth smoking rates are also concerning, with over 15% of those aged 18-24 actively smoking, according to health surveys. Tobacco-related illnesses, including lung cancer and cardiovascular diseases, account for a large share of preventable deaths in the region.
Impact and Future Goals
Sheikhgund, home to around 250 families, has embraced the anti-tobacco movement wholeheartedly. Regular inspections ensure compliance, and the mosque continues to offer guidance for those quitting smoking. Former smokers, like Bashir Ahmad, now advocate for the cause: “After smoking for 30 years, I finally quit thanks to this campaign. I feel healthier and more dignified.”
The village aims to inspire others in the region. “This is just the beginning,” Salam said. “If one village can do it, why not the entire region?”
A Beacon of Change
Sheikhgund’s bold stand against tobacco has set a powerful example. Its residents are optimistic about fostering a healthier future—not just for their village, but for the entire region.
